CouchDB - An Erlang Project

Dear Erlang Community,

I'd like to tell you about a project that you might have
heard about, but don't know a lot about:

Enter CouchDB.

CouchDB is written an Erlang (why would I write otherwise),
but not very well established in the Erlang community. I'd
like to change this fact with the help of this email.

I went to the Erlang eXchange last week only to discover
that when I tell you guys about CouchDB, you get very
enthusiastic. Now, not all of you were in London and
I'd like you to give a chance to get enthusiastic, or at
least interested. (Sounds a bit like I would make a decent
sales person, not bad for a programmer...)

CouchDB is a distributed document database written in
less then 7k lines of pure Erlang (with a bit of C mixed in).

Here's the pitch:

   Most data is not inherently relational, yet relational
   databases are often the default when it comes to
   storing data. The downside is that an RDBMS is hard
   to learn and use upfront and hard to scale later. You
   have been working with non-relational databases for
   decades, you know that they are easier to use and
   easier to scale.