RE: Card sorting!!!

Good Morning,

Sorry, I failed to comprehend the _difference_ you are alluding to. "Consensus" and "individual
response" achieving it = "consensus."

 Peter

-----Original Message-----
From: Diarmad McNally [mailto:dermmcnally <at> yahoo.com] 
Sent: Wednesday, March 04, 2009 4:03 AM
To: User-Centred Design (Discussion)
Subject: RE: Card sorting!!!


Morning,

Another interesting difference between card sorting and affinity diagramming is that the latter
attempts to achieve consensus in a group and is therefore subject to group bias (e.g. strong characters
leading the group etc.) while the consensus agreed through card sorting is aggregated from individual responses.

Regards,
Diarmad McNally
Interaction Design Studio

t: (+44) 07808 297289
e: diarmad <at> ixdStudio.com
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