LITA Search Engine Optimization IG Speakers <at> ALA June 25, Mon 8-10am

*** apologies for the cross-posting ***

The IG will hold a meeting after the presentations..
LITA Search Engine Optimization Group<http://connect.ala.org/node/167969> meeting at ALA Annual
Conference 2012, Anaheim, CA.

WHAT:  SEO and ASEO Insights &Tips for Librarians

WHERE:  Anaheim Convention Center 212B

DATE:  Monday, June 25, 2012

TIME:   8-10 a.m. PST

*         Julian Prentice, Search Quality Analyst at Google, will discuss how search engines work and the benefits
of making your site search engine friendly.  She will cover SEO tips and introduce resources to help you
optimize your site as well as provide some ideas about teaching SEO and search to patrons.

*         Jennifer Grappone and Gradiva Couzin, authors of Search Engine Optimization: An Hour a
Day<Search%20Engine%20Optimization%20Interest%20Group%20June%2025%20Mon.%208-10%20a.m.>,
will focus on real-world examples to provide tactical advice for library websites, including
establishing search visibility goals, defining your organic search audiences, choosing your
performance metrics within Google Analytics, and combining SEO and social media in your efforts to
improve website performance.

*         Joeran Beel, from Docear & one of the authors of Academic Search Engine Optimization (ASEO): Optimizing
Scholarly Literature for Google
Scholar<http://www.mendeley.com/research/academic-search-engine-optimization/#page-1> & Co,
will speak on the importance of academic search engine optimization (ASEO) for researchers but also
cover ethical questions.   He introduces ranking algorithms of academic search engines and explains