23 Jul 2012 13:18
[Adv] Imago's Course on Strategic Planning | Aug. 6-7, 2012
Strategic Planning
for effective brand communication
With Devi Ariyani
August 6|13.30 – 17.30| & August 7|09.00 – 17.00|
Devi has a well versed educational background in multi disciplines i.e.: University of Indonesia (Sociology), New York University, US (Marketing) and Capilano University, Vancouver, CA (International Management).
She started her career at Tempo Group. She then worked for 2 big ad agencies (Bates and Lowe Indonesia) and her last position was as Director of Strategic Planning. She then moved to Levi Strauss Indonesia as Head of Brand & Marketing and her last career was with DKSH/Parazelsus Indonesia as Business Unit Head of Sales & Marketing. She also has been invited to give training on various topics.
With more than 17 years of experience in marketing, branding, strategic communication, sales and retail management, and effective brand her valuable experiences would be perfect to guide you to develop a more strategic communication plan.
The two-day course will cover:
§ August 6:
§Introductory to Strategic
Planning
§Strategic Planning Process
§Consumer Insights: Identifying Consumer Insights
§Building Brand Proposition: Technique in building brand proposition
§ August 7:
§Brand Roadmap & Building Brand Equity platform
§Evaluating and Measuring Brand responses & Advertising responses
Who should attend:
Account Management, Strategic Planner , Creative (Art Director & Copywriter), Brand & Product Managers,Marcom Executives, PR Executives and anyone interested in developing effective advertising and communication.
Investment:
S1 Students: Rp 1.800.000,-/pax | Others: Rp 2.250.000,-/pax
(incl. fasting break & dinner on August 6, workbook, documentation and certificate)
For registration
please contact:
Ms. Ernie - via Phone/Fax 021 72780701 or Email: erni-OFgQ2uNtXu9Wk0Htik3J/w@public.gmane.org
Registration will be closed on August 2,
2011 [Maximum participant = 20 pax]
Venue:
Dharmawangsa Square | The City Walk
Creative Underground B 36-37
Jl. Dharmawangsa | Jakarta Selatan
www.theimago.comFacebook : Imago School of Modern Advertising
Twitter :
<at> ImagoSchool
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