Srihari Yamanoor | 23 Feb 05:04 2012
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(GRE Success! ) Fwd: “Good news for Indian B-schools: Finally climbing international rankings!” plus 1 buzzing articles !

 



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From: Trakin' the india business buzz <apd <at> trak.in>
Date: Wed, Feb 22, 2012 at 8:03 PM
Subject: “Good news for Indian B-schools: Finally climbing international rankings!” plus 1 buzzing articles !
To: yamanoor-Re5JQEeQqe8AvxtiuMwx3w@public.gmane.org


“Good news for Indian B-schools: Finally climbing international rankings!” plus 1 buzzing articles !

Good news for Indian B-schools: Finally climbing international rankings!

Posted: 22 Feb 2012 12:25 AM PST

4 Indian business schools out of 6 in the list have finally made the mark amongst top 10 B-schools in the Asia-Pacific region, according to QS Global 200 Business Schools Report. IIM-Ahmedabad is ranked second, IIM-Bangalore is ranked fifth, Indian School of Business has been ranked seventh and IIM-Calcutta is ranked eighth.

IIM-A and IIM-C have shown the biggest improvement in employer opinion this year in the region by notching up four places. On the other hand, S P Jain Institute of Management and Research is at the 16th place and Indian Institute of Foreign Trade at the 21st.

What is the QS global report all about?

The QS global report begun to be published in the early 1990s. It provides a detailed overview of the most popular business schools around the world based on information given by global recruiters. They report lists out 200 business schools from which employers prefer recruiting MBAs. The ratings are made according to the region namely Africa and the Middle East, Asia Pacific, Europe, Latin America and North America. The report this year was further based on a survey conducted between March and July 2011 in which 12,100 employers answered questions about MBA recruiting, reported Wall Street India.

QS Global 200 report states that "Business schools in India continue to climb up the rankings… In an economy that is rapidly growing in global importance, the rise in employer opinion of MBA graduates is extremely promising."

Scope for further growth: Limitations to overcome

Although this is great news for Indian B schools, there are areas that need focus and attention. In comparison to 90 percent international enrolment at INSEAD Singapore, IIM-A saw only 1 percent, IIM-B saw 10 percent and IIM-C saw 5 percent. About 5 percent non-Indian representation has been recorded in Indian B school classes, reported Wall Street India and TOI. In fact schools from China and Hong Kong too have reported high international enrolment.

India has never been viewed as an international destination for students even after Indian B schools started meeting international standards. That’s because of the surrounding infrastructure. India doesn’t have a system where international students can work alongside study, there are not enough options for subjects, there isn’t much flexibility of taking semesters, exams and enrolments, the technology used in classrooms still isn’t at par with international standers and so on.

The kind of exposure that a student gets by studying in a class made of students from different countries can provide a completely different perspective and edge. The report further observes that most Indian B school graduates have been restricted to being employed in companies based in India and a few surrounding countries.

“While employers recognize the skill sets and ability of MBA graduates from India’s well-respected business schools; their lack of international exposure during the study course results in an inability to operate on an international scale." - Nunzio Quacquarelli, MD of QS Quacquarelli Symonds and author of the report  [Source]

The report goes on to state that most schools in Asia Pacific, especially in India are still not the preferred choice for employers over schools like Harvard Business School of Wharton Business School, for instance.

"Though Indian business schools are becoming more reputable, an employer based in the U.S. for example will always prefer to recruit from a top business school like Wharton or Harvard than a school based on another continent. And they will clearly be able to find some of the brightest, India-familiar, management talent on those campuses too." says Nunzio.

India has come a long way in notching up the quality of its management education. Will it be able to export education and bring in more revenue by attracting international faculty, international students and international curriculum? Do we have the power to create Knowledge Cities that Gulf countries have managed to?

If we can, we will only see Indian B schools surpassing Australia and Singapore in the rankings in future QS reports.

Related posts:

  1. Finally, some good news for Indian Aviation
  2. Enrollments in Indian Schools surge, but Performance drops!
  3. Indian News Sites Seeing surge in International Traffic [Comscore]


Using social media for generating funds in India!

Posted: 21 Feb 2012 11:28 PM PST

Indian NGOs have come a long way in terms of raising funds for charitable causes. While most major Indian NGOs have a fairly good web presence since the past few years, GiveIndia and GuideStar India has emerged as mature online platforms that allow online donation, fundraising and linking potential donors to the correct charities.

Until recently, NGOs in India have had a tough time raising funds though traditional channels like personal appeals, expensive advertising banners, seeking famous brands mascots, hiring committed volunteers who can spread the message, holding events and so on.

But fundraising trends are now changing and NGOs in India are using social media to raise funds – Here is how…

How is social media being used in India to raise funds?

Mint quotes an example of how a 23-year-old engineer working for Teach India wanted to raise Rs. 50,000 for buying academic materials to teach his students. He simply set up a pledge on GiveIndia in 2011, posting details about the funds he wanted to raise. This pledge was a part of GiveIndia’s India Giving Challenge, a 6 week online fundraising event in which participating NGOs and corporates set up fundraising pages online, outlining their causes and goals. By utilizing the sharing option on Twitter, Facebook and GiveIndia’s own database, they reached out to friends, family, acquaintances, stakeholders, clients and donors to seek donations.

To facilitate and promote donations, GiveIndia gave out limited ‘matching’ grants, on a daily and weekly basis. Dhaval Udani, CEO of GiveIndia states that this event was amongst the first of its kind in India in terms of scale and its use of technology for fundraising. It also marks a shift from the traditional methods of ‘giving’ that have been used in India until now. He says,

Since this event started in 2009, it has nearly doubled the total funds generated and seen a substantial increase in terms of the number of participants. It further reported that Teach India was one of the champion fundraisers only because of their effective use of Facebook, Twitter and other online social networking tools.

Udani stated that Teach India utilized Facebook very well for the challenge. They went up from providing only 10 referrals to more than 1000 per day to the GiveIndia site.

“They know how social media works, they are on Facebook all the time and have managed to reach out to their friends and colleagues and raise a lot of money online just through that.”  - Dhaval Udani, CEO of GiveIndia  [Source]

On the other hand, Surf Excel celebrated the 2011 Joy of Giving week through a unique social media initiative by contributing products to NGOs, as the HUL website reported. Users were asked to visit the Surf Excel Facebook page. For every ‘Like’, Surf Excel donated Rs 11 worth of goods requirements to charity organizations around Mumbai.

Users could also go to the ‘Make a difference with Surf Excel’ section and invite friends or upload a badge on their profile picture to inadvertently promote the cause and display their support. HUL employees were personally involved in the distribution of goods to the NGOs generated through this unique form of social media fundraising. Images, videos and testimonials of their experience were posted back on the online Surf Excel community to maintain and increase traffic.

Similarly, many other Indian NGOs are using social media to leverage promotion and fundraising.

Other social media techniques that Indian NGOs can use on social media to raise funds

Here are a few interesting ways of using social media techniques to raise funds and promote awareness of charity campaigns. Some of these that Indian NGOs can start using are:

Active Twitter usage:

Some NGOs in India that use actively Twitter to promote their events are

Active Twitter usage helps in making donors believe that the NGO is consistently going something good.

Crowd Sourcing:

Crowd Sourcing is a technique that allows customers, employees and stakeholders to supply ideas, designs and features for a business’ products or services. In India, The Joy of Giving Week has also been successful in using crowd sourcing for fundraising for other NGOs.

Online Coupons:

With the coming of age of coupon and deal sites like Snapdeal and Naaptol, they can become platforms for listing special vouchers and deals, the margin of which would be given as proceeds to NGOs. The popularity and large visibility of such sites can also help in promoting a charitable cause.

Deadline-driven appeals:

Instead of having generic open ended donation campaigns and volunteering initiatives, the use of social media pages can help NGOs to fix countdowns and limits for campaigns that can be tracked. Social media pages can help in reminding potential donors about a certain campaign in an interactive way, which can in turn, further last minute donations.

Apps:

Although challenges such as having different local languages or inadequate access to Internet are still being dealt with by NGOs to use social media to raise funds, using mobile apps for charitable fundraising is the next thing to watch out for in India. Samhita, an online philanthropic platform for supporting other NGOs states that using apps to improve operations for NGOs working on specific community based projects has big potential.

Fundraising and online charity in India has come of age and Indian NGOs can and are using social media for a variety of objectives – from online promotions, recruiting volunteers, increasing campaign awareness to fundraising of course. More innovations in this area are awaited in the future.

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