_Blogs, Wikipedia, Second Life, and Beyond: From Production to Produsage _

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A Most Significant Friday PM Book Discovery:

_Blogs, Wikipedia, Second Life, and Beyond: From Production to Produsage _

We the users turned creators and distributors of content are TIME's Person of the Year 2006, and AdAge's
advertising agency of the year. We form a new Generation C. We have MySpace, YouTube, and OurMedia; we run
social software, and drive the development of Web 2.0. But beyond the hype, what's really going on?

In this groundbreaking exploration of our developing participatory online culture, Axel Bruns
establishes the core principles which drive the rise of collaborative content creation in environments
from open source through blogs and the Wikipedia to Second Life. He shows that what's emerging here is no
longer just a new form of content production, but a new process for the continuous creation and extension
of knowledge and art by collaborative communities: produsage. The implications of the gradual shift
from production to produsage are profound, and will affect the very core of our culture, economy,
society, and democracy.

**Brief Table of Contents**

Introduction

The Key Characteristics of Produsage

Open Source Software Development: Probabilistic Eyeballs

News Blogs and Citizen Journalism: Perpetual Collaboration in Evaluating the News

Wikipedia: Representations of Knowledge